Using graceful, rounded curves to appear more approachable and "human" .
Disclaimer: Hyundai Motor Company owns all rights to the Hyundai Harmony Font. This article is for informational and design analysis purposes only.
Hyundai never officially released the exact Harmony font to the public, but they released a sister font called . Wait—this is confusing.
The brief that landed on Elias’s desk was thinner than a napkin, but heavier than a dictionary. It contained three photos of the new Hyundai Ioniq 9—a sleek, aerodynamic whale of a vehicle—and two words typed in Arial: New Font. hyundai harmony font
#NeoHyundai #WriteTheFuture #HyundaiGroup #Innovation #Typography Harmony in every curve. 🌊
. While most car companies reached for "off-the-shelf" fonts like Helvetica or Proxima Nova, Hyundai chose to craft its own voice. Today, when you see a block of text in Hyundai Harmony
A: No. It is a proprietary corporate font. Unauthorized distribution is piracy. However, you can view it legally on Hyundai’s official website using browser inspector tools. Using graceful, rounded curves to appear more approachable
The typeface includes a comprehensive range of weights, from light to bold, enabling flexibility in designing headlines, body text, and digital interface elements. Usage Across the Hyundai Ecosystem
If you want, I can:
It maintains a subtle contrast between thick and thin strokes. This creates a sense of fluid movement, mimicking the sleek lines of a car, without sacrificing readability. Hyundai never officially released the exact Harmony font
In 2015, Hyundai Motor Company embarked on a mission to create a bespoke typeface that would embody its brand values and differentiate it from competitors. The company's goal was to develop a font that would not only reflect its Korean heritage but also convey a sense of global unity and harmony. After collaborating with renowned type designers, Hyundai introduced the Harmony font, which was designed to be used across all its marketing channels, including advertising, digital media, and product packaging.
Hyundai Harmony was developed in collaboration with the prestigious type foundry Commercial Type. At first glance, the font appears deceptively simple—a clean, sans-serif geometric typeface. But within its curves and terminals lies a deep narrative about the brand’s core values: and “Progress.” The name "Harmony" itself is a direct translation of the Korean concept of Sangsaeng (상생), which refers to the mutual benefit and balance between humans, nature, and technology.
Hyundai Harmony is not a single font, but a comprehensive superfamily designed for variable environments:
11,172 Korean letters (Hangul), 94 Latin characters, 986 special symbols
Characters such as 'b', 'd', 'o', 'p', and 'q' feature slightly rounded corners, which enhance the "friendly" and approachable aspect of the brand's identity.
Using graceful, rounded curves to appear more approachable and "human" .
Disclaimer: Hyundai Motor Company owns all rights to the Hyundai Harmony Font. This article is for informational and design analysis purposes only.
Hyundai never officially released the exact Harmony font to the public, but they released a sister font called . Wait—this is confusing.
The brief that landed on Elias’s desk was thinner than a napkin, but heavier than a dictionary. It contained three photos of the new Hyundai Ioniq 9—a sleek, aerodynamic whale of a vehicle—and two words typed in Arial: New Font.
#NeoHyundai #WriteTheFuture #HyundaiGroup #Innovation #Typography Harmony in every curve. 🌊
. While most car companies reached for "off-the-shelf" fonts like Helvetica or Proxima Nova, Hyundai chose to craft its own voice. Today, when you see a block of text in Hyundai Harmony
A: No. It is a proprietary corporate font. Unauthorized distribution is piracy. However, you can view it legally on Hyundai’s official website using browser inspector tools.
The typeface includes a comprehensive range of weights, from light to bold, enabling flexibility in designing headlines, body text, and digital interface elements. Usage Across the Hyundai Ecosystem
If you want, I can:
It maintains a subtle contrast between thick and thin strokes. This creates a sense of fluid movement, mimicking the sleek lines of a car, without sacrificing readability.
In 2015, Hyundai Motor Company embarked on a mission to create a bespoke typeface that would embody its brand values and differentiate it from competitors. The company's goal was to develop a font that would not only reflect its Korean heritage but also convey a sense of global unity and harmony. After collaborating with renowned type designers, Hyundai introduced the Harmony font, which was designed to be used across all its marketing channels, including advertising, digital media, and product packaging.
Hyundai Harmony was developed in collaboration with the prestigious type foundry Commercial Type. At first glance, the font appears deceptively simple—a clean, sans-serif geometric typeface. But within its curves and terminals lies a deep narrative about the brand’s core values: and “Progress.” The name "Harmony" itself is a direct translation of the Korean concept of Sangsaeng (상생), which refers to the mutual benefit and balance between humans, nature, and technology.
Hyundai Harmony is not a single font, but a comprehensive superfamily designed for variable environments:
11,172 Korean letters (Hangul), 94 Latin characters, 986 special symbols
Characters such as 'b', 'd', 'o', 'p', and 'q' feature slightly rounded corners, which enhance the "friendly" and approachable aspect of the brand's identity.