To study trademark distinctiveness and visual overlap.
By seeking this resource through legal channels—whether through purchase or library access—you are not only ensuring you get the highest quality materials but also supporting the continued creation of such important design work. Add Symbol to your library, and you add a fundamental tool for thinking about, creating, and understanding the visual world around us.
To achieve this, Symbol's designers focus on developing a deep understanding of each client's business goals, target audience, and market context. This research-driven approach allows them to craft logos that are not only visually striking but also strategically informed, taking into account the nuances of the brand's ecosystem and the competitive landscape.
Angus Hyland and Steven Bateman are co-founders of Symbol, a global design consultancy with offices in London and New York. With a combined experience of over 50 years in the design industry, they have worked with some of the world's most recognizable brands, including BBC, Coca-Cola, and Reebok. Their work has been widely recognized and awarded, and they are frequently invited to speak at design conferences and events.
Non-representational shapes, geometry, and conceptual forms. symbol+by+angus+hyland+and+steven+bateman+pdf+top
I’m unable to provide or link to a PDF copy of Symbol by Angus Hyland and Steven Bateman due to copyright restrictions. However, I can offer a detailed write-up about the book, its significance, and how to access it legitimately—which may help you locate a legal copy or summary.
Monograms, single letters, and typographic identities.
One of the book's standout features is its use of short, detailed case studies that explore the rationale behind both classic and modern symbols. For example, the case study on the Deutsche Bank logo (designed in 1974) reveals the meaning behind its deceptively simple square and diagonal, where "the diagonal stands for consistent growth in a stable environment". These interspersed case studies provide deeper critical analysis and celebrate some of the most durable and effective visual identities ever created.
But why is this book so sought after? And what makes it a "top" resource for anyone working in visual communication? To study trademark distinctiveness and visual overlap
The classification system makes it an excellent tool for seeing how different designers handled similar shapes and concepts.
| Abstract | Representational | | :--- | :--- | | Circles | Wild Animals (e.g., WWF Panda) | | Triangles | Birds (e.g., Penguin) | | Cubes & 3D Forms | Faces & Eyes (e.g., CBS Eye) | | Arrows (e.g., British Rail) | Hands & Feet | | Crosses | Crowns | | Dots & Rings | Hearts |
Because Symbol is a staple reference book, it is widely distributed. If a brand-new copy stretches your budget, online marketplaces for used books (such as AbeBooks, ThriftBooks, or eBay) frequently list secondhand copies in excellent condition at a fraction of the original retail price.
Propose a topic, and we can explore the mechanics of world-class design together! Share public link To achieve this, Symbol's designers focus on developing
Authorized digital editions or free legal PDFs of this complete graphic design reference are generally not available for public download.
Circles, squares, triangles, and fluid, non-representational lines.
, co-authored by and Steven Bateman , is a comprehensive reference guide to abstract and figurative trademarks, exploring the visual language of symbols through their most basic element: form . Originally published in 2011 by Laurence King Publishing , it serves as an indispensable archive for designers and researchers. Key Features of the Book