Ben Settle - Email Players 1 - 15 |link| «95% FRESH»
The first 15 issues defined Ben Settle's unconventional approach to the "Email Players Rules of the Game":
Stop teaching for free; use emails to highlight problems, not solutions. Character Building
Although each issue tackles different topics, certain themes recur throughout the first 15 volumes:
The most critical skill taught in Issues 9 and 10 is the seamless pivot. This is the art of taking a completely unrelated story (like fixing a flat tire) and smoothly connecting it to the product pitch (like fixing your sales funnel). 4. Launching and Monetization: The Daily Email Ritual Ben Settle - Email Players 1 - 15
An entertaining story is useless if it doesn't sell. This block of issues focuses on the hardest part of email copywriting: .
This is where the "Settle style" crystallizes. He advocates for:
3. The Mechanics of the Hook and the Transition (Issues 8–11) The first 15 issues defined Ben Settle's unconventional
Ben Settle is a renowned email marketing expert, copywriter, and entrepreneur. With over two decades of experience in the industry, he has worked with numerous top marketers and helped them achieve remarkable success through his email marketing strategies.
Ben Settle’s style isn't for the faint of heart. If you work for a corporate brand that requires HR-approved language, this isn't for you. But if you are a freelancer, a coach, or a small business owner who wants to see an immediate lift in sales through the power of words, is essentially the "Blueprints to the Kingdom." Final Verdict
The Email Players newsletter is priced at a premium. A monthly subscription costs , which is significantly higher than most digital newsletters or memberships. However, Settle argues that a "player" who implements the information will see it as an investment that pays them back many times over, not as a cost. This is where the "Settle style" crystallizes
"The first type of email player is the newbie," Ben explained. "They're just starting out, and they're still learning the ropes. Their emails are often awkward, and they struggle to get their point across. But, with time and practice, they can become a force to be reckoned with."
is a legendary figure in direct-response marketing. He is famous for pioneering a specific style of email copy. This style treats daily emails as infotainment. His premium newsletter, Email Players , is highly sought after by marketers. The early issues, specifically Email Players 1 through 15 , form the foundational bedrock of his entire methodology.
Originally launched as a premium, print-only monthly publication, these initial fifteen issues completely subverted traditional, corporate email marketing philosophies. Instead of relying on rigid promo cycles, boring informational newsletters, or deep discounts, Ben Settle introduced a paradigm built on daily frequency, polarizing personality, and infotainment.
While each individual issue of Email Players deep-dives into specific psychological triggers and tactical blueprints, the first 15 issues can be grouped into distinct phases of mastery.
Subscribers who dislike daily emails leave, while your most hyper-responsive buyers lean in. 2. Embracing Polarization